Pinnacle Performance & Wellness provides one-on-one physical therapy in Lubbock, Texas, at 8347 Upland Avenue. Every session is a full hour with the same Doctor of Physical Therapy — not a technician, not a rotating aide. Pinnacle is a cash-based practice, so treatment length and visit count are set by your recovery, not by an insurance authorization. Care is led by co-founder Alberto Florez, PT, DPT, C-PS and the Pinnacle DPT team.
Medically reviewed by Alberto Florez, PT, DPT, C-PS — Pinnacle Performance & Wellness, Lubbock, TX

The Model
In most insurance-based clinics in Lubbock, a physical therapist is scheduled across two to four patients at once. You get fifteen minutes of hands-on time, then a technician walks you through exercises while the therapist starts the next evaluation. That model exists because reimbursement rates require volume, not because it produces better outcomes.
At Pinnacle, one patient is on the schedule at a time. Your evaluation, your manual therapy, your loading progression, and your reassessment are all performed by the same licensed DPT, in the same hour, every visit. Nobody hands you a printed sheet and walks away. The practical difference shows up in two places: your therapist notices the compensation pattern that a technician would not be trained to catch, and your program is adjusted the day something stops working rather than at your next re-evaluation three weeks later.
Root-Cause Rehab
Pain is a symptom with a location, not a diagnosis. A patient who arrives with a shoulder impingement often has a thoracic spine that has stopped rotating, or a scapula that never learned to upwardly rotate under load. Treat only the shoulder and the pain comes back in four months.
Every Pinnacle plan of care starts with a full movement assessment: joint-by-joint mobility, motor control under load, and the demands of the sport or job you are returning to. We test, we treat, and then we re-test in the same session so you can see what changed. The goal is not “cleared.” The goal is that the tissue tolerates more load at discharge than it did before the injury — because the tissue failing under load is what caused the injury in the first place.
Scope of Care
| Category | Examples |
|---|---|
| Post-surgical rehabilitation | ACL reconstruction, rotator cuff repair, hip labral repair, spinal fusion, total joint replacement |
| Sports injuries | Hamstring and quad strains, ankle sprains, patellar and Achilles tendinopathy, shoulder instability, UCL and elbow overuse |
| Spine | Low back pain, disc-related symptoms, neck pain and headaches, SI joint dysfunction |
| Chronic and overuse | Plantar fasciitis, IT band syndrome, tennis and golfer's elbow, shin splints, hip impingement |
| Mobility and function | Post-injury stiffness, balance and gait, return to lifting or running after time off |
You do not need a sports injury and you do not need to be an athlete. A large share of Pinnacle patients are adults who want to lift, run, garden, or pick up a grandchild without paying for it the next day.
Your First Visit
Your first appointment runs a full 60 minutes and follows the same structure every time.
What happened, what makes it worse, what you have already tried, and what specific activity you want back.
Range of motion, strength, joint mobility, and movement screening — measured and written down so we can compare at week three.
Manual therapy, dry needling where indicated, and the first loading exercises. You are treated at the evaluation, not scheduled to come back for treatment later.
How many visits we expect, what we are progressing toward, and the home program — usually two to four exercises, not fifteen.
The plan is yours to keep whether you continue with us or not.
Most patients are seen once or twice weekly for four to eight weeks, though post-surgical timelines run longer and are dictated by the surgeon's protocol and tissue healing.
Methods
Pinnacle DPTs use trigger point dry needling, joint mobilization and manipulation, soft tissue and instrument-assisted work, cupping, blood flow restriction training, and graded exercise loading. None of these is the treatment on its own.
Manual therapy opens a window in which tissue tolerates more range and less guarding; loading in that window is what makes the change stick. A clinic that only does hands-on work leaves you dependent on the table, and a clinic that only hands you exercises leaves you fighting a movement restriction you cannot get past. The value is in the sequencing, which is a clinical judgment your DPT makes in the room, session by session.
Hands-on techniques combined with exercise prescription for lasting results.
Build strength at low loads when tissue cannot yet tolerate heavy work.
Biomechanical screening to identify dysfunction before it becomes injury.
Progressive exercise prescription that returns you stronger than before.
Investment
Pinnacle does not bill insurance directly. That surprises people until they run the arithmetic on a high-deductible plan. With a $3,000 deductible, an insurance-based clinic bills roughly $150–$250 per visit against that deductible and typically schedules two to three visits per week for six weeks — 12 to 18 visits, most of them paid entirely out of pocket until the deductible clears, most of them mostly technician time.
At Pinnacle you pay a known price per hour of your therapist's time, and you generally need fewer visits because each one is a full hour of skilled care. We provide superbills for out-of-network reimbursement, and we accept HSA and FSA cards. No authorizations, no visit caps, no surprise denial six weeks in.
Texas Direct Access
No. Texas has direct access, so you can be evaluated and treated by a physical therapist without a physician referral. Texas law does place a limit on treatment duration under direct access: a licensed PT may treat for up to 10 consecutive business days without a referral, and a PT who holds a doctoral degree or a residency/fellowship certification with the required continuing competence may treat for up to 15 consecutive business days.
Beyond that window, continued treatment requires a referral from a physician, chiropractor, dentist, podiatrist, PA, or advanced practice nurse. If you need one, we will tell you before you hit the limit and coordinate with your provider directly.
Common Questions
Schedule Now (806) 808-0606 · 8347 Upland Avenue, Lubbock, TX 79424

West Texas’s integrated human performance and wellness center. Clinical precision. Athletic methodology. One system.
8347 Upland Ave · Lubbock, TX 79424
Office hours:
Monday to Thursday: 8am - 5pm
Friday: 8am to 12pm
Saturday: By appointment
Sunday: Closed
© 2026 Pinnacle Performance & Wellness, LLC · Lubbock, TX
Disclaimer
All information on this website is intended for instruction and informational purposes only. The authors are not responsible for any harm or injury that may result. Significant injury risk is possible if you do not follow due diligence and seek suitable professional advice about your injury. No guarantees of specific results are expressly made or implied on this website.