Our Story · Lubbock, TX

Built Different.

On Purpose.

Performance medicine built for people who refuse to accept “normal.”

Pinnacle started with a simple belief: the best healthcare doesn’t just fix what’s broken — it builds something better. We created West Texas’s only truly integrated performance and wellness center because the existing system wasn’t built for people who want to optimize, not just survive.

The Origin

Why We Built This.

Est.

Lubbock

Serving West Texas & Beyond

Pinnacle began as a physical therapy clinic. Alberto Florez had trained to become an orthopedic surgeon before pivoting to PT — driven by a desire to help people return to the activities they love, not just recover from surgery. As the practice grew, so did the vision.

After expanding to a larger facility, Alberto began building a collaborative model where multiple healthcare disciplines could work under one roof, from one data set, toward one plan. That’s when Stuart Riggins entered the picture.

Stuart had spent years in primary care watching patients receive prescriptions for symptoms that had roots deeper than any pill could reach. He ran a wellness clinic in Arizona before returning to West Texas. When he and Alberto compared notes, they realized they were solving the same problem from different angles. Pinnacle was the answer.

Dr. Alberto Florez

PT, DPT · Co-Founder · Performance & Physical Therapy

“Normal lab values don’t mean optimal performance. We built Pinnacle to treat the gap between what’s acceptable and what’s possible.”

Stuart Riggins NP-C

FNP · Co-Founder · Hormone Optimization & Regenerative Medicine

“People don’t need to experience a steady decline as they age. That's not biology — that's a system that stopped looking."

What Sets Us Apart

One System.

Every Discipline.

Truly Integrated

Your PT, your performance coach, and your medical provider all operate from the same assessment data and the same game plan. No silos. No handoffs. No lost context.

Always One-on-One

Every session, every time, with your actual provider — not a tech or assistant. The clinician who assessed you is the one who gets you better.

Optimization, Not Just Recovery

Most clinics stop at symptom resolution. Pinnacle builds you past your baseline. Our goal is a version of you that performs better than before you came in.

MEDICAL WEIGHT LOSS THAT WORKS

GLP-1 therapy, metabolic labs, and hormone optimization — supervised by an FNP and integrated into your full plan.

Our Corporate Partners

Our Philosophy

Four Steps.

One System.

Every patient who walks through our doors moves through the same integrated protocol — customized to their biology, their goals, and their timeline.

We don’t treat symptoms. We treat the whole system. Results compound when PT, performance training, medical optimization, and recovery protocols all speak the same language.

Step 01

Assess

Comprehensive evaluation of movement quality, physiology, labs, and history. We find root causes, not just presenting symptoms.

Step 02

Build

Strength, force production, and tissue durability. Your physical foundation rebuilt to exceed your pre-injury or pre-fatigue baseline.

Step 03

Optimize

Hormones, recovery, nutrition, regenerative protocols, and medical weight loss — all dialed in to your biology. Data-driven and individualized — no guesswork.

Step 04

Sustain

You leave with the tools, knowledge, and systems to stay strong and optimized — not dependent on care indefinitely.

The Model

Why Cash-Based Is The Upgrade.

Insurance-based care is designed around what’s reimbursable — not what’s optimal. At Pinnacle, your care is designed around you.

We accept HSA/FSA and can provide superbills for out-of-network reimbursement. Many patients find their out-of-pocket cost comparable to — or less than — what they’d spend under insurance with co-pays, deductibles, and wasted sessions.

01

No Visit Limits

Insurance decides when you’re “done.” We decide when you’re actually ready. Your progress, not your plan year, drives the timeline.

02

One Clinician. Always.

No rotating staff. No passing you off. The person who assessed you is the one who gets you better — every single session.

03

Optimization, Not Just Recovery

Insurance covers recovery to baseline. We build you past it. The standard is “better than before,” not “symptom resolved.”

04

Integrated Services, One Bill

When PT, performance, and medical care are coordinated under one roof, you’re not paying for three separate systems to talk to each other — they already are.

Common Questions

Frequently Asked Questions

Do you accept insurance?

Pinnacle is a cash-based practice and does not bill insurance directly. We provide superbills you can submit for out-of-network reimbursement, and we accept HSA and FSA cards. Pricing for each service is published on that service's page, and you get a specific quote before treatment begins. Patients on high-deductible plans frequently spend the same or less here overall, because an in-network visit still comes out of pocket until the deductible clears and typically buys a fraction of the provider time you get here. The tradeoff is straightforward: no authorizations, no visit caps, no denials mid-plan, and the clinical decision is the only thing setting your care.

Can I use more than one service at the same time?

Yes, and a substantial share of patients do — that is the reason the clinic is built this way. Common combinations include physical therapy alongside performance training, medical weight loss alongside hormone optimization, and PRP alongside a rehab program. Your providers share the same patient record, the same intake, and the same testing data, so the plans are coordinated rather than stacked. Practically, this means your training is programmed around the tissue that is healing, your weight loss protocol accounts for the lean mass your training is building, and nobody prescribes something that conflicts with what another provider is doing.

How do I know which service I need?

You do not have to know. Book a consultation and describe what is actually going on — the symptoms, what you have already tried, and what you want back. Part of the intake is determining which discipline should lead, and it is frequently not the one patients expect: fatigue that looks like a training problem is often a hormone or thyroid problem, and knee pain that looks like a knee problem is often a hip and ankle problem. Because all nine services are in one building, being routed correctly costs you nothing and requires no new referral. If what you need is not offered here, we will tell you and point you to who does it.

(806) 808-0606 · 8347 Upland Ave, Lubbock, TX 79424

Start Here

Ready to Stop

Feeling “Normal”?

Book A Consultation.

We’ll assess where you are, what’s actually going on, and build a clear plan to get you where you want to be.

Call Us: (806) 808-0606 | 8347 Upland Ave, Lubbock TX 79424

Built for What Matters

"Strong enough to carry the people who depend on you."

We built PPW for the father who wants to play ball with his son at 50. For the mother who wants to compete at her best without sacrificing time with her family. For the athlete whose career — and livelihood — depends on the quality of their care. Optimal performance isn’t vanity. It’s legacy.

Built for What Matters

The Framework

Behind Every Result

01

Assess

Movement screening, InBody composition analysis, bloodwork panels, and performance benchmarking. Root cause identified — not just symptoms treated.

02

Build

Periodized programming built around your physiology, sport, and life demands. Strength, force production, and tissue durability. Ages 8 to 80.

03

Optimize

Hormones, peptides, IV therapy, and regenerative protocols individualized to your biology. We correct the system — not just manage the symptoms.

04

Sustain

You leave with the tools, knowledge, and systems to stay optimized indefinitely. We build independence — not perpetual dependence on care.

Why This Works

Where Others Don't

Most clinics treat one thing. PPW integrates nine disciplines under one roof. When your PT, performance coach, and med provider operate from the same data and game plan — results compound. That’s structural advantage, not a marketing claim.

  • Periodized rehab with return-to-play metrics

  • Strength tied to force production & tendon adaptation

  • Bloodwork & hormone optimization in-house

  • Peptide & regenerative protocols individualized

  • Same clinician, every visit — zero handoffs

  • InBody scanner for measurable body composition

West Texas’s integrated human performance and wellness center. Clinical precision. Athletic methodology. One system.

8347 Upland Ave · Lubbock, TX 79424

(806) 808-0606

[email protected]

Office hours:

Monday to Thursday: 8am - 5pm

Friday: 8am to 12pm

Saturday: By appointment

Sunday: Closed

© 2026 Pinnacle Performance & Wellness, LLC · Lubbock, TX

Disclaimer

All information on this website is intended for instruction and informational purposes only. The authors are not responsible for any harm or injury that may result. Significant injury risk is possible if you do not follow due diligence and seek suitable professional advice about your injury. No guarantees of specific results are expressly made or implied on this website.