Our Story · Lubbock, TX
Built Different.
On Purpose.
Performance medicine built for people who refuse to accept “normal.”
Pinnacle started with a simple belief: the best healthcare doesn’t just fix what’s broken — it builds something better. We created West Texas’s only truly integrated performance and wellness center because the existing system wasn’t built for people who want to optimize, not just survive.
The Origin
Why We Built This.
Est.
Lubbock
Serving West Texas & Beyond
Pinnacle began as a physical therapy clinic. Alberto Florez had trained to become an orthopedic surgeon before pivoting to PT — driven by a desire to help people return to the activities they love, not just recover from surgery. As the practice grew, so did the vision.
After expanding to a larger facility, Alberto began building a collaborative model where multiple healthcare disciplines could work under one roof, from one data set, toward one plan. That’s when Stuart Riggins entered the picture.
Stuart had spent years in primary care watching patients receive prescriptions for symptoms that had roots deeper than any pill could reach. He ran a wellness clinic in Arizona before returning to West Texas. When he and Alberto compared notes, they realized they were solving the same problem from different angles. Pinnacle was the answer.
Dr. Alberto Florez
PT, DPT · Co-Founder · Performance & Physical Therapy
“Normal lab values don’t mean optimal performance. We built Pinnacle to treat the gap between what’s acceptable and what’s possible.”
Stuart Riggins
FNP · Co-Founder · Hormone Optimization & Regenerative Medicine
“People don’t need to experience a steady decline as they age. That's not biology — that's a system that stopped looking."
What Sets Us Apart
One System.
Every Discipline.
◆
Truly Integrated
Your PT, your performance coach, and your medical provider all operate from the same assessment data and the same game plan. No silos. No handoffs. No lost context.
◆
Always One-on-One
Every session, every time, with your actual provider — not a tech or assistant. The clinician who assessed you is the one who gets you better.
◆
Optimization, Not Just Recovery
Most clinics stop at symptom resolution. Pinnacle builds you past your baseline. Our goal is a version of you that performs better than before you came in.
Our Philosophy
Four Steps.
One System.
Every patient who walks through our doors moves through the same integrated protocol — customized to their biology, their goals, and their timeline.
We don’t treat symptoms. We treat the whole system. Results compound when PT, performance training, medical optimization, and recovery protocols all speak the same language.
Step 01
Assess
Comprehensive evaluation of movement quality, physiology, labs, and history. We find root causes, not just presenting symptoms.
Step 02
Build
Strength, force production, and tissue durability. Your physical foundation rebuilt to exceed your pre-injury or pre-fatigue baseline.
Step 03
Optimize
Hormones, recovery, nutrition, and regenerative protocols dialed in to your biology. Data-driven and individualized — no guesswork.
Step 04
Sustain
You leave with the tools, knowledge, and systems to stay strong and optimized — not dependent on care indefinitely.
The Model
Why Cash-Based Is The Upgrade.
Insurance-based care is designed around what’s reimbursable — not what’s optimal. At Pinnacle, your care is designed around you.
We accept HSA/FSA and can provide superbills for out-of-network reimbursement. Many patients find their out-of-pocket cost comparable to — or less than — what they’d spend under insurance with co-pays, deductibles, and wasted sessions.
01
No Visit Limits
Insurance decides when you’re “done.” We decide when you’re actually ready. Your progress, not your plan year, drives the timeline.
02
One Clinician. Always.
No rotating staff. No passing you off. The person who assessed you is the one who gets you better — every single session.
03
Optimization, Not Just Recovery
Insurance covers recovery to baseline. We build you past it. The standard is “better than before,” not “symptom resolved.”
04
Integrated Services, One Bill
When PT, performance, and medical care are coordinated under one roof, you’re not paying for three separate systems to talk to each other — they already are.
Common Questions
Frequently Asked Questions
Do you accept insurance?
Pinnacle is a cash-based practice. We do not bill insurance directly. However, we can provide superbills for out-of-network reimbursement, and we accept HSA and FSA cards. Many patients find their total cost comparable to — or less than — what they’d spend with insurance co-pays and deductibles.
How is this different from a regular PT clinic?
In a standard insurance-based clinic, you often see a different tech each session, you’re limited in visit count, and care stops at symptom resolution. At Pinnacle, you always see your actual provider, there are no arbitrary limits, and our goal is performance optimization — not just getting you out of pain.
Can I see you if I’m not a competitive athlete?
Absolutely. Pinnacle serves everyone from professional competitors to active adults who want to feel better, move better, and age well. If you have a body and goals for it, we can help — no athletic background required.
Are telehealth and remote services available?
Yes. Hormone optimization, peptide therapy, and performance programming are available remotely. We serve patients via telehealth across Texas, Oklahoma, Colorado, Kansas, New Mexico, and Arizona.
What happens at a consultation?
During your 30-minute consultation with a Pinnacle provider, we assess your current status, understand your goals, and build a clear picture of what’s actually going on. At the end, you leave with a plan — no obligation to continue.
How far do patients travel for in-person care?
We regularly see patients from Midland, Odessa, Amarillo, and Abilene. Some drive two or more hours specifically for our integrated approach. If you’re outside driving range, ask us about telehealth options for your service needs.
Start Here
Ready to Stop
Feeling “Normal”?
Book A Consultation.
We’ll assess where you are, what’s actually going on, and build a clear plan to get you where you want to be.
Call Us: (806) 808-0606 | 8347 Upland Ave, Lubbock TX 79424
Built for What Matters
"Strong enough to carry the people who depend on you."
We built PPW for the father who wants to play ball with his son at 50. For the mother who wants to compete at her best without sacrificing time with her family. For the athlete whose career — and livelihood — depends on the quality of their care. Optimal performance isn’t vanity. It’s legacy.
Built for What Matters
The Framework
Behind Every Result
01
Assess
Movement screening, InBody composition analysis, bloodwork panels, and performance benchmarking. Root cause identified — not just symptoms treated.
02
Build
Periodized programming built around your physiology, sport, and life demands. Strength, force production, and tissue durability. Ages 8 to 80.
03
Optimize
Hormones, peptides, IV therapy, and regenerative protocols individualized to your biology. We correct the system — not just manage the symptoms.
04
Sustain
You leave with the tools, knowledge, and systems to stay optimized indefinitely. We build independence — not perpetual dependence on care.
Why This Works
Where Others Don't
Most clinics treat one thing. PPW integrates nine disciplines under one roof. When your PT, performance coach, and med provider operate from the same data and game plan — results compound. That’s structural advantage, not a marketing claim.
Periodized rehab with return-to-play metrics
Strength tied to force production & tendon adaptation
Bloodwork & hormone optimization in-house
Peptide & regenerative protocols individualized
Same clinician, every visit — zero handoffs
InBody scanner for measurable body composition
West Texas’s integrated human performance and wellness center. Clinical precision. Athletic methodology. One system.
8347 Upland Avenue · Lubbock, TX 79424
© 2026 Pinnacle Performance & Wellness, LLC · Lubbock, TX
Disclaimer
All information on this website is intended for instruction and informational purposes only. The authors are not responsible for any harm or injury that may result. Significant injury risk is possible if you do not follow due diligence and seek suitable professional advice about your injury. No guarantees of specific results are expressly made or implied on this website.