West Texas Human Performance Center · Lubbock, TX

Your labs say you’re fine.

You know

something’s off.

We hear this every week. “My doctor said everything looks normal, but I’m exhausted, I can’t lose weight, and I just don’t feel like myself anymore.”

Normal isn’t optimal. Pinnacle combines physical therapy, hormone optimization, peptide therapy, performance training, and regenerative medicine in one place — so you stop managing symptoms and start performing at your best again.

Ages 8-80

Every Stage of Life

1:1

Always One-on-One

9

Integrated Disciplines

6 States

In-Person + Telehealth

Ages 8-80

Every Stage of Life

1:1

Always One-on-One

9

Integrated Disciplines

6 States

In-Person & Telehealth

Active at Every Level

Performance Built Around Your Life.

From youth athletes to executives — Pinnacle optimizes the human body for whatever demands you place on it. We don’t pigeonhole performance.

For Him

The Family Man

Energy to play with your kids at 50 and lead at work. Fine isn’t how you should feel.

Hormones · PT · Performance

For Leaders

The Executive

Boardroom performance starts in the body. Energy, sleep, and mental clarity.

Hormones · Peptides · Weight Loss

For Competitors

The Pro Athlete

Youth to pro. Building speed, strength, and resilience while preventing injury.

Sports Perf · PT · Regenerative

For Parents

The Young Athlete

Address mechanics and patterns before a problem becomes a surgery. Age 8+.

Youth Perf · PT · Foundation

For Her

The Active Woman

Pelvic health, hormone support, and aesthetics built around an active life, not a waiting room.

HRT · Aesthetics · Pelvic PT

For the Proactive

The Everyday Woman

Energy, weight, mood, and confidence. The whole picture, treated like it matters.

HRT · Aesthetics · Pelvic PT

What We do

Every Service.

One System.

Most clinics send you somewhere new for every problem. Pinnacle is built differently. All nine disciplines — physical therapy, performance training, hormone optimization, regenerative medicine, aesthetics, and recovery — are coordinated by the same team, around one plan for your health.

01

Hormone Optimization

Data-driven protocols for men and women. We optimize your biology so you can actually feel your results.

In-Person · Telehealth

02

Regenerative Medicine

Platelet-rich plasma therapy (PRP) for acute and chronic injuries. Accelerated healing for the modern athlete.

In-Person · Lubbock

03

Peptide Therapy

Recovery. Sleep. Brain clarity. Peptides address the root physiology — not just the surface symptoms.

In-Person · Telehealth

04

Rehab & Physical Therapy

We don’t just fix the injury — we find out why it happened. Root-cause care, one-on-one, every session.

In-Person · Lubbock

05

Pelvic Health PT

Bladder control and pelvic pain care. Specialized, discreet physical therapy with Dr. Ariel Cambern.

In-Person · Lubbock

06

Aesthetics

Botox, fillers, CO2 resurfacing, and laser hair removal with a licensed RN focusing on natural results.

In-Person · Lubbock

07

IV Therapy

Rehydrate and reload. High-performance IV infusion for immunity, hydration, and nutrient optimization.

In-Person · Lubbock

08

Performance

Training

Periodized strength and power development for athletes from youth through professional level.

In-Person · Telehealth

Why We Exist

Built for the People Who Keep Everyone Else Going.

Alberto’s Story

Dr. Alberto Florez

PT, DPT, C-PS · Founder

Dr. Alberto Florez started as a physical therapist — but he’d always cared about more than just the injury. A former athlete who built this practice on one belief: getting people back to doing what they love isn’t just physical. It’s personal.

“When a father feels good about himself — that pours out into everyone around him. My passion is the man who wants the energy to lead at work and still be active with his family.”

— Alberto Florez, PT, DPT, C-PS · Founder

Stuart’s Story

Stuart Riggins

NPC, FNP · Performance & Regenerative Medicine

Stuart Riggins built his career watching patients actually change through wellness. His own personal struggle — being told “no” by multiple doctors when seeking hormone optimization — shaped the way he treats every patient who walks through the door.

“I don’t believe we have to decline in function and vitality as we age. The medical system says that’s just the way it is. We disagree.”

— Stuart Riggins, FNP · Performance & Regenerative Medicine

Stuart’s Story

Stuart Riggins

FNP · Performance & Regenerative Medicine

Stuart Riggins watching patients actually change through wellness. His own personal struggle — being told “no” by multiple doctors when seeking hormone optimization — shaped the way he treats every patient who walks through the door.

“I don’t believe we have to decline in function and vitality as we age. The medical system says that’s just the way it is. We disagree.”

— Stuart Riggins, FNP · Performance & Regenerative Medicine

How Pinnacle Was Born

One Place That Has Never Existed in West Texas Before.

Alberto needed to fill the other half of his building — and Stuart was exactly who he’d been looking for. They realized they were on the same trajectory: building a place where your PT, your coach, and your provider all work from the same plan.

How PPW Was Born

One Place That Has Never Existed in West Texas Before.

Alberto needed to fill the other half of his building — and Stuart was exactly who he’d been looking for. They realized they were on the same trajectory: building a place where your PT, your coach, and your provider all work from the same plan.

The Honest Answer on Price

We Don’t Take Insurance.

Here’s Why That’s Actually Better.

Insurance-based care often means visit limits and treatment plans designed around billing codes. We chose a model where you have the same clinician every visit, who knows your full history.

  • Superbills for out-of-network reimbursement

  • Payment plans through Practice Better

  • HSA / FSA accepted

Real Results

What Our Clients Say

Insurance-based care often means visit limits and treatment plans designed around billing codes. We chose a model where you have the same clinician every visit, who knows your full history.

Austin Nelson

CrossFit Competitor · Lubbock, TX

I drove from Midland because nobody out here does what these guys do. They didn’t just fix my shoulder — they made me stronger than before the injury. Worth every mile.

Local Patient

Post-Surgical Rehab · Midland, TX

The hormone optimization protocol completely changed my energy, body composition, and mental clarity. I feel like I’m operating 10 years younger. These guys actually understand the science.

Remote Client

Hormone Optimization

5★

Google Rating

Ages 8-80

Every Stage of Life

2 hrs

Patients Drive 2+ Hours

6 States

Telehealth Availability

Reach & Coverage

Where We Serve

In-Person & Telehealth

Based in Lubbock, TX. We serve patients across West Texas and via telehealth across six states.

Lubbock, TX

Midland / Odessa

Amarillo

West Texas

Remote · TX OK CO KS NM AZ

8347 Upland Ave

Lubbock, TX 79424

Common Questions

Frequently Asked Questions

Do you accept insurance?

Pinnacle is a cash-based practice. We do not bill insurance directly. However, we can provide superbills for out-of-network reimbursement, and we accept HSA and FSA cards. Many patients find their total cost comparable to — or less than — what they’d spend with insurance co-pays and deductibles.

How is this different from a regular PT clinic?

In a standard insurance-based clinic, you often see a different tech each session, you’re limited in visit count, and care stops at symptom resolution. At Pinnacle, you always see your actual provider, there are no arbitrary limits, and our goal is performance optimization — not just getting you out of pain.

Can I see you if I’m not a competitive athlete?

Absolutely. Pinnacle serves everyone from professional competitors to active adults who want to feel better, move better, and age well. If you have a body and goals for it, we can help — no athletic background required.

Are telehealth and remote services available?

Yes. Hormone optimization, peptide therapy, and performance programming are available remotely. We serve patients via telehealth across Texas, Oklahoma, Colorado, Kansas, New Mexico, and Arizona.

What happens at a consultation?

During your 30-minute consultation with a Pinnacle provider, we assess your current status, understand your goals, and build a clear picture of what’s actually going on. At the end, you leave with a plan — no obligation to continue.

How far do patients travel for in-person care?

We regularly see patients from Midland, Odessa, Amarillo, and Abilene. Some drive two or more hours specifically for our integrated approach. If you’re outside driving range, ask us about telehealth options for your service needs.

Start Here

Ready to Stop

Feeling “Normal”?

Book A Consultation.

We’ll assess where you are, what’s actually going on, and build a clear plan to get you where you want to be.

Call Us: (806) 808-0606 | 8347 Upland Ave, Lubbock TX 79424

Built for What Matters

"Strong enough to carry the people who depend on you."

We built PPW for the father who wants to play ball with his son at 50. For the mother who wants to compete at her best without sacrificing time with her family. For the athlete whose career — and livelihood — depends on the quality of their care. Optimal performance isn’t vanity. It’s legacy.

Built for What Matters

The Framework

Behind Every Result

01

Assess

Movement screening, InBody composition analysis, bloodwork panels, and performance benchmarking. Root cause identified — not just symptoms treated.

02

Build

Periodized programming built around your physiology, sport, and life demands. Strength, force production, and tissue durability. Ages 8 to 80.

03

Optimize

Hormones, peptides, IV therapy, and regenerative protocols individualized to your biology. We correct the system — not just manage the symptoms.

04

Sustain

You leave with the tools, knowledge, and systems to stay optimized indefinitely. We build independence — not perpetual dependence on care.

Why This Works

Where Others Don't

Most clinics treat one thing. PPW integrates nine disciplines under one roof. When your PT, performance coach, and med provider operate from the same data and game plan — results compound. That’s structural advantage, not a marketing claim.

  • Periodized rehab with return-to-play metrics

  • Strength tied to force production & tendon adaptation

  • Bloodwork & hormone optimization in-house

  • Peptide & regenerative protocols individualized

  • Same clinician, every visit — zero handoffs

  • InBody scanner for measurable body composition

West Texas’s integrated human performance and wellness center. Clinical precision. Athletic methodology. One system.

8347 Upland Avenue · Lubbock, TX 79424

(806) 808-0606

[email protected]

© 2026 Pinnacle Performance & Wellness, LLC · Lubbock, TX

Disclaimer

All information on this website is intended for instruction and informational purposes only. The authors are not responsible for any harm or injury that may result. Significant injury risk is possible if you do not follow due diligence and seek suitable professional advice about your injury. No guarantees of specific results are expressly made or implied on this website.